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The latest iteration of our annual Digital Transformation and Cloud Survey features insights from 500 global respondents, who cite heightened attention on and investment in cybersecurity, AI and the cloud as indicators of digital transformation being an integral part of enterprise thinking and planning.

In this report, we provide these results together with insights from our almost decade of surveying the marketplace and thought leadership in digital transformation and cloud.

Key findings include:

  • Shifting mindsets on digital transformation and cloud investments including increasing attention on cybersecurity and AI.
  • Evolving legal and regulatory environment impacting all aspects of digital transformation and cloud.
  • Cross-border regulation, tax, cybersecurity and governance are top of mind issues for digital transformation and cloud leaders.
  • The latest trends and market practices with respect to cloud contracting terms and considerations.
  • Reflections on lessons learned from prior digital transformation implementations.
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Author

Adam Aft helps global companies navigate the complex issues regarding intellectual property, data, and technology in M&A and technology transactions. He is the lead of the Firm's North America Technology Transactions group and co-leads the group globally. Adam also served as a law clerk to the Honorable Leslie H. Southwick of the US Court of Appeals for the Fifth Circuit and the Honorable Theresa L. Springmann of the US District Court for the Northern District of Indiana.

Author

Brian Hengesbaugh is Chair of the Firm's Global Data Privacy and Security Business Unit, a Member of the Firm's Global IP Tech Steering Committee, and a Member of the Firm's Financial Institutions' Group. Brian is listed in The Legal 500 Hall of Fame and was recognized as a Regulatory & Compliance Trailblazer by the National Law Journal. He is also listed as a Leading Lawyer for Cyber law (including data protection and privacy) in The Legal 500 and is listed in Chambers. Formerly Special Counsel to the General Counsel of the US Department of Commerce, Brian played a key role in the development and implementation of the US Government’s domestic and international policy in the area of privacy and electronic commerce. In particular, he served on the core team that negotiated the US-EU Safe Harbor Privacy Arrangement (Safe Harbor), and earned a Medal Award from the US Department of Commerce for this service. In addition, Brian participated on behalf of the United States in the development of a draft Council of Europe Treaty on Cyber Crime, and in the negotiation of a draft Hague Convention on Jurisdiction and the Recognition of Foreign Judgments. Brian has been quoted in the Wall Street Journal, New York Times, Forbes, CNET, Slate Magazine, Compliance Weekly, BNA Bloomberg, PCWorld and other news publications on global privacy and security issues.

Author

Peter George practices international commercial law and regularly advises clients, both on the buyer and provider side, on domestic and multi-jurisdictional sourcing transactions, complex business process transactions involving human resources, finance and accounting and other web enabled services. Peter is a recognized leader in the areas of electronic contracting, social media, contracting for cloud services, robotic process automation, Internet of Things and other disruptive technologies. He regularly advises clients on the issues these technologies raise, both domestically and from a global perspective. Peter also helps clients manage the complex technology and data rights issues that these technologies raise.

Author

Anne-Marie Allgrove is a partner in the Sydney office of Baker McKenzie. She is also the Global Chair of the Firm’s Technology, Media and Telecommunications Industry Group and Practice Group and is recognised in both Chambers and The Legal 500 as a leading individual.

Author

Dr. Isabella Liu is the head of the Firm's Asia Pacific Healthcare Industry Group. She advises clients on matters relating to the creation, exploitation and protection of IP rights. She is also responsible for the local IP Group’s China and Hong Kong patent prosecution matters. Dr. Liu is ranked as a leading lawyer in her field by top legal directories such as Chambers Asia Pacific for the Life Sciences category and IAM Patent. She has been complimented by clients that she possesses “a superb ability to understand the most complex technologies” and was noted for "advis[ing] in a way that is very commercial and strategic."

Author

Sonia is a partner in the Intellectual Property & Technology Practice Group of Wong & Partners. She returned to private practice after successful stints as general counsel of Hewlett-Packard Malaysia and Kimberly-Clark Malaysia, Philippines and Indonesia. In 2019, Sonia was recognised amongst leading in-house professionals in the Legal 500 GC Powerlist: Southeast Asia.

Author

Andy Leck is the managing principal of Baker McKenzie.Wong & Leow. Mr. Leck is recognised by the world’s leading industry and legal publications as a leader in his field. Asian Legal Business notes that he “always gives good, quick advice, [is] client-focused and has strong technical knowledge for his areas of practice”. Alongside his current role as managing principal, Mr. Leck has held several leadership positions in the Firm and externally as a leading IP practitioner. He currently serves on the International Trademark Association's Board of Directors and is a member of the Singapore Copyright Tribunal.

Author

Florian Tannen is a partner in the Munich office of Baker McKenzie with more than 10 years of experience. He advises on all areas of contentious and non-contentious information technology law, including internet, computer/software and in particular data privacy law. Before joining the Firm, Florian worked for two major law firms and a large US-based technology company.

Author

Steve Holmes co-leads Baker McKenzie’s global and EMEA IP, technology and data teams. Steve is rated by the UK legal directories as a leading lawyer in the outsourcing, telecoms and technology categories, which state:

"Steve Holmes has a proven way of cutting through the noise and is collaborative in getting deals done". (Chambers UK, 2024, Information Technology and Outsourcing)

"He is very commercial and experienced . . . He is definitely someone you want on your side in a tough negotiation." (Chambers UK, 2020, Telecoms).

“Steve is a superstar. He builds rapport like no one I've ever seen and gets deals done efficiently and with finesse." "He's one of the top lawyers in the outsourcing market" (Chambers UK, 2020, Outsourcing).

"Very strong." "Excellent academically and commercially." (Chambers UK, 2020, Information Technology).

“Steve Holmes brings a combination of expert and commercially relevant analysis that is very much appreciated.” (Legal 500, 2020, IT and Telecoms).

Clients commend his "wealth of experience in the IT world and for his understanding of where the market is and where the technology is developing," and comment that “his customer service is great and he challenges us to think creatively." (Chambers UK, 2019, Information Technology).

Author

Vanina Caniza is a partner in Baker McKenzie’s Buenos Aires office. She advises clients in a variety of corporate and commercial law matters, with extensive experience in corporate compliance, commercial agreements and mergers & acquisitions. She represents and advises Argentine and foreign companies. She completed postgraduate courses on Biotechnology at Universidad Torcuato di Tella (Buenos Aires) and on Health Law at Universidad de Buenos Aires. She sits on the Steering Committee of the Firm’s Latin America Corporate Compliance Group and on the Steering Committee of the Firm’s Latin America Pharmaceuticals & Healthcare Industry Group. She is currently a professor in the CEC Compliance & Ethics Certification (AAEC-UCEMA).

Author

Carlos is a partner in Baker McKenzie's Information Technology and Communications Practice Group in Mexico City, and the head of the Firm's Technology, Media and Telecommunications (TMT) Industry Group in Mexico. A Certified Information Privacy Manager (CIPM) by the International Association of Privacy Professionals (IAPP), and an award winner of national accolades on digital transformation and legal innovation, Carlos is recognized by Chambers and Partners, Legal 500 and other international publications as one of the country's leading TMT lawyers. Carlos' strong specialization and multidisciplinary consultancy background (prior to joining Baker McKenzie, he led the TMT legal practice of PwC) and superior legal tech law knowledge, are the foundation of Carlos' unique vision and problem-solving skills, which allows Carlos to assist clients to identify and address corporate, commercial, technical, compliance, tax, regulatory, strategy, expansion and policy issues that arise in different phases of complex technology projects.

Author

Flavia Rebello joined the Firm in 1999. She is a partner in the Intellectual Property, Technology and Data Protection Team. Her practice includes data protection, licensing, sourcing and transactions, franchising and e-commerce and Internet. She has a wide breadth of experience in drafting, negotiating and reviewing agreements involving intellectual property, including supply of technology, trademark license, patent license, franchise, copyright license, software license and distribution, SaaS outsourcing. She also has expertise in data protection and privacy issues, including implementation projects, review of policies, and data breaches. Legal advice in various aspects of e-commerce, Internet and social media.
*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.