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Helena J. Engfeldt

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Helena Engfeldt helps companies around the world expand their businesses internationally especially by taking privacy law compliance global. She is a partner in Baker McKenzie's International/Commercial Practice Group in San Francisco. She is licensed to practice law in California, New York and Washington.

The latest edition of our Field Guide to Going Global helps you examine foreign law issues for taking business models, products and technology international. Our guidance should be helpful whether you are working for a start-up company or a large multinational enterprise that is broaching new frontiers.

Organizations subject to the Washington State My Health My Data Act (generally any organization with physical premises in Washington, and many organizations without it) are preparing for compliance by 31 March 2024. And should, in addition to the overall compliance requirements and immediate action items, be aware that the Washington Attorney General updated its guidance on the requirements for a consumer health privacy policy.

If your organization does business across the US and collects consumer health data (broadly defined, health inferences generated from non-health data count), compliance with US state consumer health privacy laws is just around the corner. Consumer health privacy laws in Nevada (Senate Bill 370) and Washington (the My Health My Data Act) become fully operative for regulated entities on 31 March 2024. Requirements specific to consumer health data are already operative in Connecticut.

In first-of-its-kind legislation, under SB 54, California will require venture capital companies to collect and report diversity data from portfolio company founders as soon as 1 March 2025. The new Fair Investment Practices by Investment Advisers law intends to increase transparency regarding the diversity of founding teams receiving venture funds from covered entities in California.

On 8 October 2023, California Governor Gavin Newsom signed two bills into law amending the California Consumer Privacy Act. AB 947 classifies citizenship and immigration status as “sensitive personal information” subject to special protections under the CCPA, while AB 1194 strengthens reproductive privacy rights. Both bills carried the unanimous endorsement of the California Privacy Protection Agency. Details for each bill are described below followed by actionable guidance businesses can take to prepare now before these laws go into effect on 1 January 2024.

If you are a data broker or a business that relies on data brokers for targeted advertising, you should be aware that the California Data Broker Law will be significantly changed under the California Delete Act, which was signed into law by California Governor Newsom on 10 October 2023. Under the act, the California Privacy Protection Agency (CPPA) is required to set up, by 1 January 2026, an accessible deletion mechanism where consumers can request deletion via the CPPA that all data brokers then have to honor.

According to Article 40.1 of the EU General Data Protection Regulation (GDPR), the national supervisory authorities in the European Economic Area shall “encourage the drawing up of codes of conduct intended to contribute to the proper application” of the GDPR. A prerequisite for codes of conduct to be prepared by Swedish associations and bodies, which represent categories of personal data controllers or processors, is that the Swedish Data Protection Authority (IMY), pursuant to Art. 41 GDPR, has to establish the requirements that will apply to their accreditation bodies, the so-called supervisory bodies, which will be responsible in monitoring compliance with the code of conduct by the controllers or processors that undertake to apply it.

Following a five-year legislative process, India’s Digital Personal Data Protection Act (DPDP) received presidential assent on 11 August 2023. Practically speaking, the DPDP is not yet enforceable as the government still needs to establish the Data Protection Board of India (Board), which will serve as the enforcement authority for the law. The Board, in turn, must implement certain legally binding rules before the DPDP becomes fully operational.