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Lisa Rosaya

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Lisa Rosaya is a partner in Baker McKenzie's Intellectual Property Practice located in New York. In their 2019 rankings, Chambers comments that Lisa “offers significant experience across an array of trademark and copyright portfolio management matters. She is also noted for her skill in disputes before the TTAB” with a client commenting that they’ve found her to be “excellent; quick to grasp the issues at hand, providing timely advice and counsel, and helpful in finding solutions for the business." Prior to joining the Firm in October 2005, she was an associate with a New York-based law firm and a trademark examining attorney at the US Patent and Trademark Office. She has authored numerous articles and spoken at various industry events on trademark, copyright, advertising, Internet and domain name issues.

If you sell goods and services to consumers through automatically renewing payment plans, free or discounted trials that convert into full plans, or other “negative option features” that interpret a consumer’s silence as permission to keep charging them, you should monitor and consider submitting comments on the Federal Trade Commission’s proposed Negative Option Rule. The proposed rule would impose detailed transparency, consent, simple cancellation and annual reminder requirements on companies that use any medium to offer recurring subscriptions for products or services, and allow the FTC to seek civil penalties of over USD 50,000 per violation and consumer redress for violations.