If you are a data broker or a business that relies on data brokers for targeted advertising, you should be aware that the California Data Broker Law will be significantly changed under the California Delete Act, which was signed into law by California Governor Newsom on 10 October 2023. Under the act, the California Privacy Protection Agency (CPPA) is required to set up, by 1 January 2026, an accessible deletion mechanism where consumers can request deletion via the CPPA that all data brokers then have to honor.