In this article, we will discuss the underpinnings of the European Union’s ambitious plan, the “European Union Green Deal”, an agenda to advance the sustainability of member economies and have far-reaching implications for Asia Pacific and Thailand in particular. Given the stringent environmental, sustainability, and other regulatory standards in the EU Green Deal’s Sustainable Products Initiative, it is essential that businesses in Asia Pacific monitor the targets and ambitions of the EU Green Deal to be prepared to comply with higher standards for imports into the EU.