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Global: Webinar: IP Licensing Risk Management and Opportunities

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As brand owners strive to transform their business models on a steep curve, one key issue impacting businesses revolves around licensing — whether it’s the strained licensing relationships as a result of financial hardships or the need for new distribution channels or product lines.

In this webinar moderated by Maria Smith, head of Baker McKenzie’s Hong Kong and Regional Brand Protection and Enforcement team, Eva-Maria Strobel, intellectual property partner from Baker McKenzie’s Zurich office, as well as Grace Wong and Tiffany Conley from the Hong Kong office discuss the licensing challenges and opportunities posed by the economic impact of COVID-19 to brand owners and the key considerations from both legal and commercial perspectives.

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Maria Smith heads Baker & McKenzie's Hong Kong and Regional Brand Protection and Enforcement team, which handles contentious, non-contentious and commercial intellectual property matters, with a focus on trade marks and copyright. Ms. Smith has been recognized as a leading lawyer in her field by Chambers Asia Pacific for eight consecutive years. Ms. Smith is heavily involved in the Fi

Author

Eva-Maria Strobel is a partner in Baker McKenzie's Zurich office. She is a member in the Firm's global IPTech Practice Group, chairs the EMEA IPTech Practice Group and heads the Swiss IPTech team. Eva-Maria is admitted to the bars in Switzerland and Germany, and worked in the Firm's Frankfurt office prior to relocating to Zurich. Legal 500, Chambers, WIPR, Managing IP and WTR 1000 praise Eva-Maria as one of the leading trademark lawyers in Switzerland.

Author

Grace Wong is a special counsel in Baker & McKenzie's Intellectual Property Practice Group in Hong Kong. She advises clients on various intellectual property issues. Ms. Wong’s practice covers different areas of intellectual property, including brand protection, trademark portfolio management, as well as commercial exploitation of IP. She also manages a number of high-profile trademark portfolios for MNCs and advises on general IP issues from time to time.

Author

Tiffany Conley is a foreign registered lawyer in Baker McKenzie's market leading Intellectual Property practice in Hong Kong. She specializes on trademarks, copyright and commercialization of Intellectual Property and has acted as lead lawyer on numerous IP matters for some of the world's most well-known and recognizable brands. Tiffany is the Firm's Lead Lawyer for the Asia Pacific Cosmetics Industry Sub-Group of the Consumer Goods and Retail Industry Group. Tiffany's practice comprises of global and regional IP portfolio management, brand strategy and protection, contentious and non-contentious IP matters, regulatory advice including food and cosmetics product labeling advice, Registered Design, Domain name and Copyright matters. She also specializes in the commercialization of IP and regularly advises on licensing, franchising, NDA's and related matters.

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