United Kingdom: New post-Brexit VAT rules for online sales of goods

On 20 July 2020, HMRC published new guidance about how VAT will apply to sales of goods in the UK from 1 January 2021. The rules broadly align with the EU proposals for distance sales and imported goods, currently due to come into force from 1 July 2021.

Businesses impacted by these changes include overseas sellers of goods to UK customers, all Online Marketplaces (OMPs) which facilitate sales to UK customers and businesses that currently rely on goods being imported VAT-free under the low value consignment relief.